Impact National Conference 2010

Bobby has built a unique Personal Brand via a diverse career.  With an undergraduate degree in Engineering and an MBA in Strategic Marketing, he has culminated his talents to lead Raeallan (www.raeallan.com).  Bobby is a recognized and accomplished developer and teacher of programs designed to motivate adults and youth.  He has acquired over 15 years extensive experience in leadership training through recreation and leadership programs across Canada.  Most notably, Bobby served as Program Manager and Faculty of Arts & Leadership for McMaster University’s Shad Valley summer program for gifted high school youth.  

While working at Bombardier as an Aerospace Design Engineer, Bobby co-founded a musical theatre company, Markham Thespian Society, where he supervised a team of over 100 people.  In order to switch careers, he attended DeGroote’s MBA co-op program and use the Power of Connection to make a difference.  He was President of the MBA Association, received awards in several case competitions, and graduated at the top of his class as co-valedictorian.    

After his MBA, Bobby worked in brand marketing for companies such as Kraft in Cheese Marketing and Unilever for Dove Masterbrand and the Campaign for Real Beauty.  During this time, Bobby was also accepted into Second City’s renowned Advanced Conservatory Program, where he honed his improvisation, creative sketch writing, and performance abilities.  Bobby is part of a sketch comedy troupe called Fade to Brown (www.fadetobrown.com), serving as a producer, performer, writer, and stage director.  Fade to Brown recently developed a TV pilot for OMNI television which aired in June 2009 and will again this fall.  

Within the corporate world, Bobby has run several teambuilding activities, and has presented keynotes across Canada and workshops for various groups including TD Canada Trust, McMaster, Ryerson, and York universities, Canadian Tire and Kraft.  Bobby brings an engaging presence, endless exuberance, and dynamic people skills essential to developing and nurturing Raeallan participants.