Founder of The Involvement Practice
Tim is the founder of The Involvement Practice and the architect of Brand Involvement®. Inspired by teachers who made learning personal and practical for him, he adapted proven learning techniques to the needs of brand management, creating a proprietary new approach to brand-building. Tim’s award-winning brand management and communications career has been diverse.
Most recently, he led GE’s global brand and design efforts for the company’s 311,000 employees and taught branding at GE’s executive training center. He’s worked in internal communications, media relations, digital media and visual communications for companies such as Marsh, AAA, NBC, Warner Bros. and Bell Canada, and he’s lectured on branding issues at Columbia, Cornell, Syracuse, MIT, Northeastern and the University of Virginia, among others. A native Canadian, Tim launched his career as a commercial photographer in Toronto. Today, he is actively involved in his suburban Connecticut community, and draws creative inspiration from his kids on a daily basis.